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Detalhes do Produto
- Editora: Hodder and Stoughton
- Categorias:
- Ano: 2015
- ISBN: 9781473611528
- Número de páginas: 464
- Capa: Brochado
Sinopse
'The best business book I've ever read.' Bill Gates, Wall Street Journal
'The Michael Lewis of his day.' New York Times
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety…
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