Drive: The Surprising Truth About What Motivates Us
Daniel H. Pink
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Detalhes do Produto
- Editora: Penguin
- Categorias:
- Ano: 2011
- ISBN: 9781594484803
- Número de páginas: 288
- Capa: Brochada
Sinopse
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business…
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