![](https://d3cr86nr52kve0.cloudfront.net/media/catalog/product/cache/bd307f8d82ae38e9b36ec3a58a2a6ec1/9/7/9781260575668_1600793301.jpg)
Essentials of Strategic Management: The Quest for Competitive Advantage
John E. Gamble
Sujeito a confirmação por parte da editora
Detalhes do Produto
- Editora: Mcgraw-Hill
- Categorias:
- Ano: 2020
- ISBN: 9781260575668
Sinopse
Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Ler mais