Global Marketing (Global Edition)
John Keegan, Mark Greener
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Detalhes do Produto
- Editora: Pearson
- Categorias:
- Ano: 2020
- ISBN: 9781292304021
- Número de páginas: 640
- Edição: 10.ª
- Capa: Brochado
Sinopse
For courses in global marketing.
Familiarises students with global marketing and the global business environment
Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets…
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