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Detalhes do Produto
- Editora: Penguin
- Categorias:
- Ano: 2014
- ISBN: 9780241184837
- Número de páginas: 256
- Capa: Brochado
- Subtitulo: How to Build Habit-Forming Products
Sinopse
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup
'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather…
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