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Detalhes do Produto
- Editora: Little, Brown
- Categorias:
- Ano: 2014
- ISBN: 9780349401379
- Capa: Brochado
Sinopse
A billion humans now have smartphones. We've downloaded more than 500,000 different apps more than 35 billion times. Apps are not only changing the way we communicate, shop, interact and travel, but they are becoming the dominant platform by which we manage many parts of our lives.
Despite this, there are only a handful of mobile businesses that have cracked the code to making it billion-dollar big. George Berkowski is one of the masterminds behind one app on its way to breaking into this elite group - Hailo - the smartphone app which allows users to hail taxis from their mobile phones. In How to Build a Billion Dollar App, George draws on his experiences as Head of Product at Hailo, founder of internet dating startup WooMe (sold…
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