Integrated Advertising, Promotion, and Marketing Communications
Kenneth Clow
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Detalhes do Produto
- Editora: Pearson
- Categorias:
- Ano: 2017
- ISBN: 9781292222691
- Número de páginas: 512
- Edição: 8.ª
- Capa: Brochado
Sinopse
For advertising courses.
Integrated advertising and marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand…
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