Management: An Introduction, by David Boddy
David Boddy
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Detalhes do Produto
- Editora: Pearson
- Categorias:
- Ano: 2014
- ISBN: 9781292004471
Sinopse
This package includes a physical copy of Management, An Introduction, 6e by David Boddy as well as access to the eText and MyManagementLab.
This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics. …
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