Marketing Management

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Marketing Management

Philip Kotler

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Desconto: 10%

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International Marketing

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Marketing Management - European Edition

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Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman

Desconto: 10%

76,31 € 84,79 €

Management: An Introduction, by David Boddy

Management: An Introduction, by David Boddy

David Boddy

Desconto: 10%

81,85 € 90,95 €

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Desconto: 10%

62,77 € 69,75 €

Operations Management

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William J. Stevenson

Desconto: 10%

62,95 € 69,95 €

International Marketing

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Pervez Ghauri

Desconto: 10%

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Detalhes do Produto

Editora: Pearson
Categorias:
Livros > Ciências Económicas > Administração e Gestão
Ano: 2015
ISBN: 9781292092737
Edição: 15.ª
Capa: Brochado

Sinopse

This package contains Kotler / Keller, Marketing Management 15e and access to MyMarketingLab.

Important information for students:

You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. …

Autor

Philip Kotler

Philip Kotler é professor emérito de Marketing na Kellogg School of Management com a cátedra S.C. Johnson & Son de Marketing Internacional. The Wall Street Journal classifica-o entre os primeiros seis pensadores mais influentes do mundo empresarial. Recebeu vários prémios e títulos honoríficos por parte de instituições de ensino de todo o mundo. …