Marketing Research: An Applied Orientation
Naresh Malhotra
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Detalhes do Produto
- Editora: Pearson
- Categorias:
- Ano: 2019
- ISBN: 9781292265636
- Número de páginas: 888
- Edição: 7.ª
- Capa: Brochado
Sinopse
For undergraduate and graduate courses in marketing research.
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing…
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