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Detalhes do Produto
- Editora: Penguin
- Categorias:
- Ano: 2016
- ISBN: 9780241951224
- Número de páginas: 432
- Capa: Brochado
Sinopse
As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.
ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award …
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