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Detalhes do Produto

Sinopse

As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015

Shortlisted for the Financial Times and McKinsey Business Book of the Year Award …

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Autor

Richard H. Thaler

Richard Thaler é professor de Economia Comportamental na University of Chicago Booth School of Business. Em 2017, foi o vencedor do Prémio Nobel da Economia. Em 2015, tornou-se presidente da American Economic Association. Autor do livro Comportamento Inadequado, Coautor do bestseller NUDGE, com Cass R. Sunstein, e autor de THE WINNERS CURSE: PARADOXES AND ANOMALIES OF ECONOMIC LIFE, Thaler revela-nos, a partir de um confronto com…

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