Principles and Practice of Marketing
David Jobber, Fiona Ellis-Chadwick
Sujeito a confirmação por parte da editora - Envio previsto até 20 de agosto
+10%
em Cartão Almedina
Poderá gostar
Detalhes do Produto
- Editora: Mcgraw-Hill
- Categorias:
- Ano: 2019
- ISBN: 9781526847232
Sinopse
The ninth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change.
Find Out: …
Ler mais