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Detalhes do Produto
- Editora: Pearson
- Categorias:
- Ano: 2017
- ISBN: 9781292220178
- Número de páginas: 736
- Edição: 17.ª
- Capa: Brochado
Sinopse
For Principles of Marketing courses that require a comprehensive text.
Help students learn how to create value through customer connections and engagement .
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who…
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