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Detalhes do Produto
- Editora: World Scientific
- Categorias:
- Ano: 2021
- ISBN: 9781944659820
Sinopse
Review of the 8th Edition:
"It is a superbly researched and comprehensive work, witnessed by the extraordinary list of acknowledgements of contributions by global colleagues. It presents a well-developed managerial and global perspective, organization and inclusive content that makes it the exemplar among services marketing texts that should well serve both professional and advanced academic needs. It is the premier services marketing source for university marketing faculty, advanced undergraduate and graduate students, and marketing professionals." - Professor Emeritus Merlin Simpson,Pacific Lutheran University …
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