
Poderá gostar
Detalhes do Produto
- Editora: Phaidon
- Categorias:
- Ano: 2016
- ISBN: 9780714864693
Sinopse
Until 30 years ago, restaurateurs were considered the most important figures in any
restaurants success, with chefs consigned to the kitchen. This process began to change
with the elevation of chef-patron Paul Bocuse in the late 1970s, and has continued with
the rise of the celebrity chef. Restaurateurs are hugely important but rarely written
about and significantly under-appreciated. The profession, other than its commercial and
social aspects, has a fundamental human appeal: restaurateurs derive their name and
profession from the French verb restaurer when their role was to restore the health of
travellers battered by the potholes of French roads in the early 19th century. The role
has changed a lot since then, and continues to evolve in fascinating ways. Despite the
interest and increased professionalism of many restaurateurs, however, the restaurant
business is still one of the most financially risky. In the UK only the construction
industry sees more liquidations. Brands and chains have also made life difficult for the
independent restaurateur. But these individuals all have an extraordinary story to tell,
stories that will appeal to those disenchanted with a corporate world, give inspiration
for the next generation of would-be restaurateurs, and provide a compelling read for
anyone interested in the modern restaurant. Learn how Alan Yau lost control of Wagamama in
a family feud and how Danny Meyer, with two hugely successful restaurants behind him
(Union Square Café and Gramercy Tavern) opened Blue Smoke, a barbecue restaurant, without
appreciating that all New Yorkers consider themselves barbecue experts, so they all
thought he was doing everything wrong. Behind each of these successes is an equally
dramatic story of something that went very badly wrong. When they got the tricky recipe
right, they succeeded in creating some of the worlds landmark restaurants. Covering
subjects as diverse as finding the right location and the importance of getting the design
right; to choosing the best chef and deciding what food to serve; to managing staff and
dealing with difficult customers, every story is fascinating, different, and has something
to tell about the creation of a successful restaurant.