The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
William Ammerman
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Detalhes do Produto
- Editora: Mcgraw-Hill
- Categorias:
- Ano: 2019
- ISBN: 9781260441253
Sinopse
The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns―all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift―while delivering the information and insight you need to stay ahead of the game. …
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