The Media as a Driver of Information Society
Paulo Faustino, Alan Albarran, Rogério Santos
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Detalhes do Produto
- Editora: Universidade Católica
- Categorias:
- Ano: 2009
- ISBN: 9789725402368
- Número de páginas: 688
- Capa: Brochado
Sinopse
This book presents a collection of some of the papers presented at the 8th World Media Economics and Management Conference in Lisbon in 2008. Chapters deal with how companies are adjusting to the current environment, how they are integrating the new technologies, and how they are creating strategies to overcome difficulties that are appearing in those media that are most dependent on oil and gasoline, and other resources for distribution.
The conference organizers received a record number of submissions and the conference included more papers than ever before because the area of media economics and management has been growing very strongly in the last twenty five years. The importance of the discipline is understood and universities…
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