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Detalhes do Produto
- Editora: Penguin
- Categorias:
- Ano: 2017
- ISBN: 9780241197264
- Número de páginas: 400
- Capa: Brochado
Sinopse
Winner of the Business Book Awards 'Thought Leader' category
With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. …
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